“From a customer experience perspective, Cignal Entertainment allows us to address our market’s growing demand for more quality Filipino content, since we are involved in the selection and production of the stories that we deliver though our broadcast and digital platforms,” Jane Basas shares with CEO Magazine.
True enough, at these times where various multimedia and social media networks are at a rise, content is weaponized as it is deemed as the king that compensates these platforms. Since 2016, along with the business partnership with EPIK Studios, Cignal TV prides on Tukhang and Tabi Po–the “thought-provoking miniseries” that sky-rocketed their ratings by as much as 4,000%.
And together with the victories of a king is a queen that never faltered. Jane Basas, President and CEO of Cignal TV, is the Queen of Content who has always believed in the potential of Philippine culture and the stories it unfolds, together with the Filipino talent that is definitely world-class.
Happy, happy birthday, Miss Jane Basas! Cheers to world-class content! More powers!